So back in 2006 when i was till in school at F.I.D.M. I stumbled on a G*Star Raw line catalog. I almost shit a brick. They were so far ahead of were I was even thinking about going as far as denim and design was concerned. I’ve held on to that catalog and every now and then dip back into it just for a bit of a creative kick in the pants. I learned more about the collaboration they done with all sorts of companies and mediums from working with the Hypnotic Brass Ensemble to the bike they did with Cannondale but mostly I saw and enjoyed the work they did (do) with Marc Newsom. Beyond just the denim they are known for Marc Newsom’s design are always “simple” and minimal but always having a technical twist: a hidden pocket, minimal seams, or some other technical construction. Below is the offering from the Summer 2011 delivery. It’ll be available tomorrow for purchase. Check the simplified “camo” I think it’s dope.