Today it was confirmed by Jay-Z via twitter that he has partnered with Pharrel Williams to produce Billionaire Boys Club. The reports states that Jay has purchased the licensing rights to manufacture and distribute Pharrell’s label. He stated in that tweet that he is partnering with P and not buying him out. Sadly though for those feening to get their paws on some BBC gear that though it will come under Mr. Carter’s Rocawear umbrella it will not be seen in depmartment stores. I’m not sure if this is a step forward or a step back or just a lateral movement for BBC and Pharrell but it does grab a bit of the streetwear headlines just cause the names involved obviously.